The aim of this course is to understand cultural differences among 6 world’s regions (particularly North and Latin America, Asia, Europe, Middle East and Africa) with the emphasis on the most important trading countries (e.g.: the U.S.A., Canada, Mexico, Brazil, China, Japan, India, Germany, France and Russia) and the new emerging markets to learn how to manage different mentalities and habits in order to become a successful global businessman.
Lecturer of the study module
Ing. Yvona Charouzdová