Students get new knowledge and experiences with international marketing strategies and its consequences in company processes. Students may apply this knowledge while writing orders or projects changing whole sectors by generic marketing for products changing life style of consumers or operation of sectors. Market entry program will help to master rule “right for first time” for both multinational corporation and born global entrepreneur. Case studies, research and review articles will be used.
Lecturer of the study module
Ing. Vendula Macháčková, MSc., Ph.D.